Great movie quotes
Let’s look at your website content in a slightly different way, because I must say the regular approach doesn’t seem to be working.
“You talkin’ to me?”
Are you? What if your customers are 70+? Millennials? Lawyers? Students? Busy mums? Unemployed? People with English as a second or third language? Poor reading skills? An awful combo of them all? How are you going to talk with them?
“What we've got here is failure to communicate.”
In 2019, why am I still looking at websites where the owner is talking to themselves? Anyone can google “10 tips for better word content” for free. If you have a budget, you can hire an expert.
“Frankly, my dear, I don’t give a damn.”
That much is obvious. If you don’t have a good web writer on staff, or don’t hire one, then you’re not doing a good job. After all, you hire trained accountants or engineers. We have web writers with decades of expertise, yet I’m still reading shite content.
“Bond. James Bond.”
To the point. Get to the point. I’m here to get information or complete a task. Please don’t make me read content designed for the Jane Austen Society annual get-together.
“Fasten your seatbelts. It's going to be a bumpy night.”
“Ah, no, um, we’ve, um, we’ve had Bob look at this and we really do have to keep those three paragraphs as they are, at the top of the page.”
“But it’s a PDF, they can just download it.”
“Can’t we just lift those flow diagrams from the PowerPoint presentation?”
“I'm going to make him an offer he can't refuse.”
Thought about having your annual accounts done by Jerry’s team in the contact centre? Of course not. But you’ll happily pass over website content to people with little or no content writing skills. Hire a good writer.
“Go ahead, make my day.”
Oh, you don’t want to spend more than about $2,000 on refreshing your entire site with its 14 different sections. Yes, it really does take time, but the investment will be returned immediately.
“I'm as mad as hell, and I'm not going to take this anymore!”
You’ve invested in a fleet of vehicles, upskilling your senior management team, a new marketing strategy….and so on. But, you seem to think your web content can be done by someone who also does Photoshop, InDesign, a bit of HTML and development. No.
“You can't handle the truth!”
Writing web content takes time. It costs money. Have you ever said to your ad agency, “Let’s just do half the ad?” Didn’t think so. A good writer will work with you to scope the project and then deliver.
“Well, nobody's perfect.”
Who mentioned perfection? Let’s try for “achievable” or even “adequate”. Readable content. Short sentences. Strip out useless information. Remember the customer – why are they on your site and what do they want to do? Make it easy for them to transact with you.
To finish, you can’t have good website content without time, effort and money.
“Snap out of it!”
P.S. If you want to know where those quotes came from, email me and I’ll tell you.
Okay then, they're just here...
The film quotes
“You talking to me?” Taxi Driver, 1976
“What we've got here is failure to communicate.” Cool Hand Luke, 1967
“Frankly, my dear, I don't give a damn.” Gone With the Wind, 1939
“Fasten your seatbelts. It's going to be a bumpy night.” All About Eve, 1950
“I'm going to make him an offer he can't refuse.” The Godfather, 1972
“I'm as mad as hell, and I'm not going to take this anymore!” Network, 1976
“You can't handle the truth!” A Few Good Men, 1992
“Snap out of it!” Moonstruck, 1987