Things you might like to read on content and writing.
Responding to the tiresome response of "you're over-qualified" when applying for jobs
Every few months, I get a newsletter from a charity that does good work...
I’m owning up to being curmudgeonly about job ad jargon.
I was asked to review a rather densely written document with multiple contributors.
The link between what you say and what your audience reads is critical. Do you have an editorial crash test dummy?
Misinformation is everywhere. Web guru Gerry McGovern argues for more accuracy
Let’s look at your website content in a slightly different way, because I must say the regular approach doesn’t seem to be working.
It still takes quality people to write quality content. Half-day training doesn’t cut it—never did.
Forget dissonance, disruption or strategies. There are three simple words that should drive your website content – We. You. Us. With all the feeds, channels and platforms, how will you stand out? We. You. Us. + tight, well-written content to help your visitors with their transaction, whether it’s business, information or pleasure.
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